Mixx Adds Special Treatment to Special Users

D.C. based Mixx is releasing some new features today which empowers a few select “super mixers.” The goal of the new feature is to get breaking news onto the homepage fast rather than waiting for numerous votes to build up before the article ends up in the popular section. The way the service works, as Mike Arrington points out,

Once a story has been tagged by two Super Mixxers, the story goes to the home page under the Breaking News area. The story will continue to build up votes and move into the general Popular area of the page at that time. Others may drop off entirely.

This new feature is a strike against Digg which requires a significant number of diggs before hitting the homepage. Then again, a truly newsworthy story can build up a lot of buzz rather quickly on Digg, still reaching the homepage in a short amount of time. Mixx has been excellent at continuously rolling out new services but I’m a little bit hesitant about saying this new service is an excellent service.

My biggest concern is that favoritism may not be the best way to get a community built. Then again, rewarding members for being active is not such a bad idea. Additionally, just because their story is breaking news doesn’t ensure that the article will move to the popular section. Whether or not this is the best decision has yet to be decided by the Mixx community but Mixx has been quick to adapt so if the community doesn’t support it, I’m sure Mixx wouldn’t either.

After seeing Mixx at MashMeet DC a few weeks ago, I’ve realized the value in building sub-communities within the social news sites. Mixx is embracing that with their support of tags and this strategy will hopefully put them on top of other social news sites.