Mixpo, NCC to Bring TV Ads Online
Cable-television advertising-sales and marketing consortium National Cable Communications and online-video-advertising-technology company Mixpo teamed up on a partnership that will allow advertisers to add the Internet to their television-ad campaigns.
The two companies said their initiative is different than pre-roll ads on the Web, leveraging online-display inventory, adding interactive components and geo-targeting logic and creating measurable and locally targeted campaigns.
Mixpo works with advertising agencies, marketers and media companies, including Comcast Spotlight, NBC Local Media and Tribune.
NCC is jointly owned by three of the country’s largest cable operators—Comcast, Cox Communications and Time Warner Cable—and it represents virtually every other multiple-system operator in the United States.
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