MixPanel Signs Chinese Social Game Developer Five Minutes

MixPanel, a provider of advanced social game metrics, recently signed a deal to provide their metrics services for Chinese social games developer, Five Minutes. Five Minutes has created some of the biggest social gaming hist including Happy Farm and has an overall 23 million daily active users.

MixPanel provides something called ‘funnel analytics’ which allows developers to determine where users are leaving their game, and then attempt to create ways to keep them inside the game at that point.