Mixpanel launches in-app notifications tool to increase and track user engagement

Mobile analytics company Mixpanel has announced its new in-app notifications tool, allowing developers to target specific groups of users and broadcast messages to them instantly. These messages help users stay up-to-date with developer notifications, and may include prompts to download app updates, news about in-app sales and more.

The Mixpanel platform allows developers to upload images and add text to their messages before sending them to targeted user groups. Messages may be sent to users who have failed to download the latest app version, or those who found the app through a Twitter campaign, among other factors.