Mixpanel launches Activity Feed to help understand individual user activity
Mobile and web analytics provider Mixpanel launched today a new feature called Activity Feed, an events-based timeline of every action a customer takes in an app from the first time they open the app to the present.
Since each customer uses an app differently, Activity Feed aims to help developers improve their app by looking at a visual timeline of every action in an app and understanding individual customer behavior. With Activity Feed, developers can see what features customers use the most or understand why customers are abandoning an app based on what they are or aren’t doing.
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