Mixpanel Adds New Features to Social, Mobile Game Analytics Service
Developer analytics service Mixpanel has added two new features to its platform, allowing website, app, and game developers to gather even more detailed info on their users.
Mixpanel’s analytics platform, currently in use among social game developers like Kabam and high-traffic sites like Dictionary.com, allows developers to drill down into user behavior more thoroughly than most game platforms allow. Developers can use the service to determine who is playing their game for how long in what age and gender demographics.
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