2 Mistakes Prestige Brands Make on Facebook That You Must Avoid

Many marketers look at the Facebook Pages of prestige brands envying their beautiful graphics and large number of Likes. A new study conducted by L2 and released in collaboration with Buddy Media, looks beneath the veneer of the Facebook pages of 100 prestige brands. Applying a scale determined by more than 200 qualitative and quantitative data points, these brand Pages were assigned a Facebook IQ ranking of Genius, Gifted, Average, Challenged or Feeble. After the jump — some ways to keep your Facebook Page from being Challenged or Feeble