Miracle Whip Rolls Out Social App

NEW YORK Kraft Foods’ Miracle Whip brand is dipping its toes into social utilities with a browser application that lets users share comments on Web-based content via their social networks.
 
Zingr is a Firefox plug-in that taps into users’ social networks and allows them to leave comments on various Web pages across the Internet. After downloading the plug-in and verifying their Facebook information, users can append comments up to 160 characters on Web pages. The comments appear as small, expandable Zingr dialog boxes that can be dragged and dropped anywhere on the page.
 
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