Minute Media, a publishing and technology company, is acquiring more properties largely centered around lifestyle brands as it looks to grow into different categories.
Most recently, it acquired The Big Lead from Gannett. Financial details of the term weren’t disclosed.
“We think this is a time that you need to be aggressive in media,” said Minute Media president Rich Routman. “We’ve been looking at lots of different opportunities” across categories like food, sports, tech and entertainment.
The mandate from the company’s board is to be “as aggressive as possible” finding brands with a large digital presence and a native audience to bring under the umbrella to share resources.
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