Mingle360 Offers Real-life Social Networking Device

-Mingle 360 Logo-D.C. based Mingle360 will soon release a device called the “MingleStick” which simplifies the process of exchanging contact information typically provided by the exchange of business cards. The device does not actually exchange contact information with others but instead exchanges a unique identifier which references a user’s identity on the Mingle360 network.

Numerous companies have developed tools that attempt to resolve the challenges of organizing contact information. Even social networks have jumped in the game. Facebook for example has built in a contact list into their mobile application which lets users keep track of their friends’ latest contact information. Numerous companies are fighting for a piece of the personal contact management pie but nobody has yet to really dominate the market.

One of the most significant value propositions presented by Mingle360 is that which is offered to sponsors at trade shows. When users visit sponsor booths at trade shows, sponsors get access to the visitor’s contact information for lead generation purposes. When the user returns home and plugs the MingleStick into their computer, sponsors that they visited throughout the day become visible.

Mingle360 is definitely looking to solve an extremely important issue. The primary challenge for the company will be user adoption. Without a MingleStick, users cannot take full advantage of the Mingle360 system. If you thought getting new users to register for your site was hard, try getting them to purchase a device that they keep on them at all times integrate that experience with a physical device.

For more information on the service and MingleStick device, check out the Mingle360 website. Would you be willing to purchase a new device to exchange contact information? What contact management solutions do you use?

Update
According to a Mingle360 representative, you can technically use Mingle360 without a MingleStick, but the MingleStick provides the in person networking capability. Also, the representative mentioned that the business model is not focused on users paying for the device but instead sponsors pay for the device and consumers are handed the device for free.