Minecraft and Sony Led the Pre-E3 Chatter on Facebook

Fortnite had the most buzz on Instagram

The Electronic Entertainment Expo takes place this week in Los Angeles
Entertainment Software Association

With the Electronic Entertainment Expo kicking off Tuesday in Los Angeles, Facebook shared new data related to how its users are talking about the video game convention on both Facebook and Instagram.

Over the past seven days, 17 million Facebook users made 55 million posts, likes and comments related to E3, as well as the major games and companies at the show. Of these users, 61 percent were men and 39 percent were women. In addition, 33 percent of users were between 25 and 34 years old.

On Facebook, the top five countries talking about E3 and the major games and brands over the past seven days were:

  1. U.S.
  2. U.K.
  3. Australia
  4. Brazil
  5. Canada

The most-talked-about video-game publishers on Facebook from June 9 through 11 were:

  1. Sony
  2. Microsoft
  3. Nintendo
  4. Bethesda
  5. Ubisoft

The most-talked-about games on Facebook during that period were:

  1. Minecraft
  2. Kingdom Hearts
  3. The Legend of Zelda
  4. Resident Evil
  5. Super Mario
  6. Fallout
  7. Fortnite
  8. Call of Duty
  9. EA FIFA
  10. The Elder Scrolls

Altogether, the most discussed female video-game characters on Facebook over the past seven days were:

  1. Princess Zelda
  2. Lara Croft
  3. Bayonetta
  4. Aya Brea from Parasite Eve
  5. Cortana from Halo

Finally, the top gaming-related Facebook video (in terms of video views) over the past seven days was the official reveal trailer for Electronic Arts’ FIFA 19.

Over on Instagram, 17 million users had “around” 46 million interactions surrounding the E3 press conferences, video-game consoles, video-game titles and other related terms over the past seven days.

On Instagram, the top video-game-related hashtags from the past seven days were:

  1. #ps4
  2. #xbox
  3. #fortnite
  4. #gaming
  5. #gamer

The “most-buzzed-about” games on Instagram over the past seven days were:

  1. Fortnite
  2. Minecraft
  3. Call of Duty
  4. PlayerUnknown’s Battlegrounds (also called PUBG)
  5. Super Mario

In a statement, Franco De Cesare, director of console and online gaming at Facebook, said, “Every E3, we see people come to Facebook to connect around the games and publishers they love—and this year is no exception. We’ve seen this community of gamers continue to grow and evolve each year, with women and female characters entering a growing portion of the conversation. For the first time, we’re also excited to share the gaming conversation on Instagram, where gamers bring the same passion for the games they love as they always have on Facebook.”