How do millennials use Facebook?


Do you ever feel like you’re missing out when you see how fabulous your friends’ lives seem on Facebook? You’re probably not alone.

In the millennial generation – those 18-33 – more time is spent on social media than in another previous generation. And social media is how they plan social events, according to a study by JWT Intelligence:

  • 57 percent use Facebook to coordinate social plans at least once a week; and
  • 62 percent use Facebook to post about what they’re doing, where they are, and/or who they’re with.

One of the top drivers of social media use is organizing get-togethers with family and friends. With this in mind, Evento, a new social ticketing platform, aims to enhance the use of social media for people when planning group outings with friends.

Ophir Zardok, co-founder and CEO of Evento, told Inside Facebook:

It’s a matter of culture and how they consume. They publish everything to the world. They like to share, are open to share, and want to share. They want people to know what they’re doing. They don’t think about privacy and are more transparent.

Through Facebook, Evento’s app allows users to identify which of their friends are attending an event and where they’re sitting, giving them the ability to buy available seats near their friends’ locations. Fans can also send invitations to their Facebook friends, requesting that they join in on the fun. This solution caters to millennials who suffer from FOMO (the fear of missing out) by allowing people to share and promote their activities, encouraging others to join in.

A recent Pew Research study found that while millennials are more lax on their privacy, they are less trusting of others than previous generations. They are also the first modern generation to have higher levels of student loan debt, poverty and unemployment, and lower levels of wealth and personal income than their two immediate predecessor generations (Gen Xers and Boomers) had at the same stage of their life cycles. But Zarkok sees that millennials view work differently.

He added:

Working with Gen Y is challenging in terms of what they’re expecting from work. The incentives are different. They would rather have more days off or work from home than have a raise.

However, despite this generation’s philosophy, they are confident about their future. According to Pew, 53 percent say they don’t have enough cash flow now, but will in the future, compared to 30 percent of Gen Xers.

The Pew study also showed that millennials do love Facebook. 81 percent of those polled were on Facebook and had a median amount of 250 friends, far more than any other generation.

SDT-next-america-03-07-2014-0-03Top image courtesy of Shutterstock.