Millennials Go to Vice for News
Vice is going to love this. According to a report by Nieman Lab, Vice is the number one news site for youngsters among us. About 54 percent of visitors to Vice.com are millennials. Trailing — but not far behind — is BuzzFeed, at 52.9.
This isn’t that surprising. After all, Vice couldn’t try harder to court a young audience.
What we did find interesting was that The Guardian was the most popular among newspapers. Roughly 40 percent of The Guardian’s visitors are millennials; a solid lead over The New York Times (35 percent) and The Wall Street Journal (30 percent).
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