Millennials Expected to Spend About $62 Billion on Media
Young people might have value after all
According to a new study from professional services firm Deloitte, young people aren’t completely terrible. We kid! Of course they are. But here’s the good news — they’re okay with paying for media.
Deloitte’s report says that millennials will spend about $62 billion on media this year. There are roughly 83 million millennials in America, so that works out to about $750 per person. Unsurprisingly, the number one thing they’re willing to pay for is TV; each young person is expected to shell out $316 for the right to watch Keeping up with The Kardashians.
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