Millennials Are More Engaged With Politics Online Than Any Other Demographic

Nearly 90 percent of millennials browse the Web for information on government and politics, which is the most popular category for sharing.

millennials

Millennials can be a hard demographic to nail down when it comes to marketing. We know that as a demographic, they enjoy user generated content, and video seems to be pretty appealing, but because the definition of the generation is so broad, hard data points can be hard to come by. ShareThis has created an infographic analyzing the habits of 58 million of them in an attempt to better understand the group.

Millennials have been described in the past as disaffiliated, particularly when it comes to politics.

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