How Millennials Drive Social Commerce: Turning Likes, Follows And Pins Into Sales [STUDY]

Close to six in 10 users will go on to purchase based on the social media recommendations of friends, but what are they buying, and which which product categories are popular on different social networks?

According to a recent report from the University of Massachusetts Dartmouth Center for Marketing Research, hair, beauty and apparel is the top industry category for product influence on social media sites by millennials, led by Twitter, with Pinterest dominating art and design and Facebook strong in tech.

(Source: eMarketer.)