Millennial amends S-1: Now reaches 300 million users, target share price upped to $11-$13
Mobile ad company Millennial Media amended its S-1 today, revealing new information about its reach and increasing the target price range for the shares offered in its upcoming IPO to $11 to $13, up from the original target of $9 to $11.
According to the amended filing, Millennial processed 45 billion impressions in February, up from the 40 billion impressions it served in December 2011. Millennial reports its ads are seen in 30,000 apps and now reach 300 million unique users, 140 million of which are in the U.S.
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