Mike’s Hard Lemonade Faces Hard Reality of Public Perception

It doesn’t take a public relations genius to identify the obstacles Mike’s Hard Lemonade faces when competing with more established alcohol brands. None of the other brands include “lemonade” in their names. But does that mean the brand is fighting an unwinnable battle? Let’s take a look.

When the public thinks of lemonade we imagine adorable kids in baseball caps or ponytails behind a foldout table raising money for their class trip to the science museum.