Mike Sego on Monster Galaxy's Monsterous Facebook Growth

[Mike Sego is CEO of social game and online community developer Gaia Online. Though the developer got off to a false start on Facebook with Ocean Party, Gaia entered the social games spotlight with its second Facebook game, Monster Galaxy. Launched in November 2010, the Pokemon-style adventure game now boasts 18 million monthly active users and frequently breaks 1 million in daily active users. The story below is an “as told by” monologue, drawn from a recent Inside Social Games interview with Sego.]

All my life I’ve been passionate about games — my parents used to call me the “Game Boy” because I’d be hunched over in a corner playing my Game-Boy handheld console for hours on end.

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