This Might Be the Best Branded Parenting iPad App of the Year

Stride Rite is ramping up its mobile game

The data points around mobile are simply relentless, and here's the latest stat from Adobe: Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and Cyber Monday combined.

Stride Rite today is launching an iPad app to grab a chunk of that business, and it lets parents measure their children's feet size so they can then order shoes from the company. It is designed to alleviate a pain point for moms and dads who would rather not head to a store every few months to measure the shoe sizes for kids with constantly growing feet.

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