Midverse Studios launches AppViral to increase organic app growth

The idea of rewarded referral invites isn’t exactly new, but Midverse Studios has developed a way for that same system found on the web to work within social mobile apps. The company has today announced AppViral, a new feature within the AppEngage Network, which aims to give developers a new viral user acquisition method.

Using AppViral functionality, developers can reward their users with in-game currency when they successfully invite their friends to join them in the games they’re playing.

Instead of incentivizing the process of inviting friends, users are only rewarded when a friend actually accepts the invitation.