Microsoft's Kirsten Ward Adds Xbox to Her Purview
Veteran Bing, MSN leader broadens her role
Microsoft is looking to tie more closely together its Web media properties (like Bing and MSN) and its gaming/media juggernaught Xbox.
Kirsten Ward, who had recently served as Microsoft’s director of media, Bing and MSN, is now jointly overseeing the media teams for the company's Online Audience Business Group (which includes Bing and MSN) as well as Xbox — as Microsoft looks to bolt those two groups together.
“We’ve been actively looking to unify the media teams for Xbox and Online Audience Business Group for some time.
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