Microsoft, Yahoo: Search Pact Approved
The search partnership between Microsoft and Yahoo has cleared its last regulatory hurdle, as both the U.S. Department of Justice and the European Commission have given clearance for the arrangement to proceed.
The companies said today that they would begin the process of implementing the partnership immediately. Specifically, as per the deal struck last July, Yahoo’s search engine will employ Microsoft’s technology, while Yahoo will take over ad sales for both parties.
Microsoft is banking on the volume generated through Yahoo’s search traffic to improve the performance of its own search product — the much-hyped Bing.
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