Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty. The company wants to reboot computing, provide a serious challenge to Apple and, oh, revolutionize digital advertising.
Regarding that last goal, the software giant has taken a big next step with the roll out of four new in-app tablet ad campaigns that executives hope will serve as a model for a new form of creative, engaging, touch-oriented advertising.
The four charter Windows 8 advertisers include Delta, which is running a unique ad treatment within the NBC News Windows 8 app (created by Razorfish), and Jeep, which has built a custom treatment for the AccuWeather app.
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