Microsoft Eyes Mobile Media with $6 Billion Acquisition
Analysts are starting to weigh in on last week’s bombshell announcement that Microsoft is buying aQuantive for $6 billion. (For perspective, that’s twice what Google paid for DoubleClick, and nearly four times than the $1.6 billion Google paid for YouTube.)
As MediaPost is reporting, some in the industry have identified the deal as a significant step toward gaining market share beyond the desktop.
According to Kevin Lee, executive chairman of Did-It, the new deal “is about where digital advertising is going to be in the next three, four or five years.
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