Microsoft Debuts New Explorer Ad Campaign

In an attempt to curb the Firefox exodus, Microsoft released four new ads for Internet Explorer 8 featuring Dean Cain of Lois & Clark: The New Adventures of Superman fame as a 1960s advertising executive. Reaction to the ads, which use the tag line, “Browse Better,” was mixed, with PC World giving them the thumbs-up, while Gawker panned them.

The ads use acronyms S.H.Y.N.E.S.S. (sharing heavily, yet not enough sharing still), F.O.M.S. (fear of missing something), G.R.I.P.E.S.

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