Microsoft Buys Yammer | Facebook Board Finally Gets a Woman | Angry Birds In China

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Microsoft Buys Yammer for $1.2B (SocialTimes)
Microsoft has agreed to purchase Yammer for $1.2 billion in cash. Yammer is one of the largest providers of enterprise social networks, allowing companies to implement their own Twitter-like service for their employees. Guardian The purchase of Yammer, dubbed “Facebook for the workplace,” is the latest installment in Microsoft’s bid to protect its dominant Office products from a challenge by Google. The service claims to have more than 5 million corporate users at groups including Ford, Shell, Deloitte and Ebay. Microsoft News Center “The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love,” said Steve Ballmer, CEO, Microsoft. “Yammer adds a best-in-class enterprise social networking service to Microsoft’s growing portfolio of complementary cloud services.” Yammer “When Adam Pisoni and I started Yammer, we set out to do something big,” Yammer founder David Sacks said. “When most people thought social networking was for kids, we had a vision for how it could change the way we work. Four years ago, we started paddling out to catch the wave that we’re riding today.” Techcrunch At first, actually, Yammer was not intended to be a company at all. It was built as an internal feature within a genealogy startup called Geni, to let Geni employees communicate with each other about work. Business Insider We couldn’t help but notice how frighteningly similar that $1.2 billion number is to the current valuation of Jive, another social networking app for the enterprise — also worth $1.2 billion.

Facebook Adds COO Sheryl Sandberg to Board of Directors (Inside Facebook)
Facebook announced Monday that Chief Operating Officer Sheryl Sandberg has joined the company’s board of directors. All Facebook Sandberg wears many hats at the social network, overseeing sales, marketing, business development, legal, human resources, public policy, and communications, and the only more visible Facebook executive is Co-Founder and CEO Mark Zuckerberg himself. Facebook Newsroom “Sheryl has been my partner in running Facebook and has been central to our growth and success over the years,” said Zuckerberg. “Her understanding of our mission and long-term opportunity, and her experience both at Facebook and on public company boards makes her a natural fit for our board.” The Hill Sandberg was a vice president at Google before joining Facebook in 2008. She also served as chief of staff for Treasury Secretary Lawrence Summers under former President Clinton. Forbes Given the pressure that’s been on Facebook to increase diversity on its board, Sandberg’s appointment does not come as a total surprise to the tech community. Buzzfeed Shift Two groups, The California State Teachers’ Retirement System and a feminist organization called UltraViolet, have been very vocal over the past few months in trying to convince Facebook to add a woman to its board. The Next Web When people freaked out Monday because Facebook started dropping a email address into your “About” section on your Timeline, we didn’t flinch. Facebook told us about this feature in April. All Facebook Facebook abruptly pulled its new find friends nearby feature, first reported Sunday, which listed users of the social network who were also logged into the application’s page. Did the threat of a lawsuit have anything to do with it?

On Orbitz, Mac Users Steered to Pricier Hotels (Wall Street Journal)
Orbitz Worldwide Inc. has found that people who use Apple Inc.’s Mac computers spend as much as 30 percent more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see. The Verge Although the default results are different for Mac and PC users, it’s not the case that Mac users pay more for equivalent rooms. In other words, Mac users are more likely to see more expensive options, not made to pay more for the same hotel. CNet From an analytics perspective, targeting by operating system and pricing accordingly may not be such a bad idea. The bonehead move of the century is Orbitz yapping about it. Orbitz did note that pricing by OS is just an experiment.