Microsoft, Brand Affinity Technologies Partner
Microsoft has announced a partnership with Brand Affinity Technologies Inc., a company which has amassed the rights to use several thousand celebrity athletes as paid endorsements in a variety of Internet ads.
BAT claims that advertisers can use its proprietary, automated ad platform to search through 2,000 different athletes, and instantly create Web ads using photos or video clips of whatever athlete they select. Microsoft is likely to offer this capability to a wide range of advertisers.
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