Microsoft and Nintendo E3 Announcements Show Consoles Are Going Social in 2009

Microsoft and Nintendo’s announcements at E3 last week show that 2009 is the year that game consoles are going social.

Prior to the show, Microsoft had been talking about making its Xbox Live platform more social with the “New Xbox Experience.” But the addition of Mii-like avatars did little to create the community the company wanted. The company conducted various surveys to gain information that would help it make its avatars better.

Microsoft revealed more information about its progress during E3, with the Avatar Marketplace on Xbox Live.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in