Michelle Obama on Pinterest | Expanded Tweets Now Include Video, Audio, Stories | Klout App Gets Swipey

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Twitter’s Expanded Tweets Now Show More Interactive Content (Mashable)
Twitter updated its “expanded tweets” feature on Wednesday, according to a post on the social networking company’s blog, allowing users to see more interactive content — such as news stories, video galleries and audio clips — inside tweets via a desktop or mobile browser. For example, when users expand a tweet containing a news article from a “growing group” of Twitter partner sites such as The New York Times and The Wall Street Journal, users will see a headline, introduction and sometimes the Twitter accounts of the publisher and writer. CNET In addition, Twitter promises the feature will present images from TMZ and BuzzFeed, as well as video from BET, Lifetime and Dailymotion. TechCrunch In the audio realm, SoundCloud’s HTML5 widget will show up in tweets that contain a SoundCloud URL. This means that Twitter cards will display a summary of SoundCloud sounds right inside a tweet allowing anyone to follow both the SoundCloud platform and any SoundCloud content creator directly within the expanded tweet. Bloomberg Businessweek The service began rolling out to website and mobile users on Wednesday. It will be available on Twitter’s iPhone and Android apps soon. PC Magazine Twitter used an image of controversial singer and convicted felon Chris Brown to advertise the new video-viewing feature. Brown, who in 2009 was sentenced to five years probation for felony assault of his then-girlfriend and fellow pop star Rihanna, features prominently on the Twitter blog post, appearing in a screenshot of an expanded tweet that’s showing video from BET’s 106 & Park.

Michelle Obama Joins Pinterest (The Verge)
First lady Michelle Obama joined Pinterest Wednesday, and she already has more than 5,000 followers. She has used the service to pin photos from Father’s Day, her wedding and other events around the White House. The Washington Post The Obama campaign announced the inevitable Michelle Obama Pinterest account in a tweet. It says “The First Lady just joined Pinterest—check out her special Father’s Day board.” ABC News The first lady’s first “pin” came more than three months after Ann Romney, wife of Republican presidential nominee Mitt Romney, tacked her first behind-the-campaign-scenes photo onto her newly minted Pinterest account back in February. Nearly 7,500 fans are now following Ann Romney’s pins, which range from old family photos to the books she is reading.

Klout Updates Mobile App With iPhone-Like Swipe Feature for +Ks (Mashable)
Klout infused some Apple flavor into its mobile app, adding a swipe feature akin to unlocking an iPhone on Wednesday. The swipe feature allows users to distribute +Ks to vouch for people’s expertise or knowledge on a certain topic. With the update — Klout’s first since releasing the iPhone app in April — users now can also switch between their multiple accounts and search for people’s Klout scores.

Report: Facebook Testing Feature That Allows Offsite Ads to be Shared (AllFacebook)
Facebook continued its focus on presenting marketers with more options by testing a new offering that allows advertisers to use open graph to enable sharing of non-Facebook ads on the social network. Mashable uncovered the new ad test when writer Christina Warren came across a featured partner post for Hidden Valley Ranch on BuzzFeed, which contained a Facebook share button.

The 6 Types of Social Media User – Which are You? [INFOGRAPHIC] (AllTwitter)
Aimia, a Canadian company which specializes in loyalty management, recently unveiled an industry-first segmentation model that analyzed the behavioral drivers of trust and control to identify six distinct social media personas – no-shows, newcomers, onlookers, clickers, mix-n-minglers and sparks. So here’s the big question: which of these best describes you?