Michael Wolff: AOL-HuffPo Milestone Duly Noted
The content rollup has begun.
Say this for Tim Armstrong: He’s stayed on message, turning his inchoate business into a potentially reasonable collection of content assets—a manly bid to save himself and his company from the oblivion everybody expected.
AOL is all of a sudden something like the new Hearst of the Internet. That is, Hearst in the sense of a lot of well-performing, mass market, not-too-classy, print and television properties. The vision thing isn’t strong, but, anyway, it all works if we run the place cheaply enough.
As for HuffPo, it’s a leveling moment.
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