THR-Billboard Media Group Adds General Manager, Video

Michael Palmer starts today.

Michael Palmer, who starts today, arrives at our sister publications in Los Angeles with a wealth of video content production and engagement experience. He was most recently consulting to Hello Giggles as head of video. Previously, he was senior vice president of Defy Media and founded Clevver, Defy’s teen-focused digital media brand, in 2006. He also created and launched the YouTube channel Smosh Games.

Palmer will report to co-presidents Janice Min and John Amato. From the announcement:

“Michael has created some of YouTube’s most viewed content and we’re confident his stellar experience will play a crucial role in defining, leading and executing on new video initiatives for the business,” said Amato.

Added Palmer: “Growing digital video efforts for two of the most exciting and highly respected companies in media is a career-defining opportunity. With audiences hungry for video content, we’ll be able to leverage The Hollywood Reporter and Billboard’s unparalleled coverage of entertainment and music to reach new audiences as we strengthen our relationship with existing ones.”

So far this year, a total of 67 Hollywood Reporter and Billboard videos have crossed the one-million-views threshold on Facebook. Most are on the Billboard side and include a look at the choreography for Meghan Trainor’s “No!” video, a Justin Bieber birthday card and a posthumous tribute to Glenn Frey.

Palmer’s first job in Hollywood, while studying film production at USC, was interning as an assistant for Jerry Bruckheimer. A few years ago, he talked to the L.A. Times about that early formative experience:

“That was a real eye-opening experience, going from being a film student from San Diego who has these ideas of Hollywood, to working for Jerry Bruckheimer, who is the biggest [name] you can get, in terms of making movies. It really showed me this is a business, just like every other industry, although the way this industry works is wacky.”

Image via: LinkedIn