When Michael Ferro swooped in to the ranks of the Chicago Sun-Times post-bankruptcy in 2011, he did so on the wings of a holding company called Wrapports LLC. He and partner Timothy Knight explained at the time to an AP reporter that the tongue-twisting moniker was a mash-up of two converging media ideas: the “wrapping” of a print newspaper and the “rapport” of online technologies. (On the company website, it looks now as if the preferred embedded meaning is one that attaches wrap to [electronic device] ports.)
Once Ferro set about trying to transform the operations of the Sun-Times, there was also a content management system christened Hermes, after the Greek messenger to the gods.
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