Michael Bierut Talks About the Power of Obama's Branding

We know, we know, this writer is still on his election kick. But you’re going to tell us that you aren’t? We didn’t think so. That said, we very nearly almost missed this one, had it not been for Design Info, who pointed our way to this piece over at Andrew Romano‘s Newsweek blog, “Experiment: Why the Obama ‘Brand’ Is Working,” which is a long interview with Mr. Atlantic himself, Michael Bierut, about the brand that is the Obama campaign and why an incredible attention to the details in the design work behind campaign has had a remarkable effect on how well the candidate has performed.