Michael Bierut Saks Up

In case you haven’t noticed, we’re in heavy consumption mode over here at UnBeige, which can only mean…more shopping stories! Yay! The only thing is, no matter how much you love this next little item, you can’t really buy it. You can buy a $2,780 Bottega Veneta handbag and you’ll get one, though. Worth it!

After years of scripts and a recent foray into gray sans-serif, Saks Fifth Avenue was in need of a new look and turned to Michael Bierut and Pentagram to make it so.

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