Mic has relaunched its MicCheck iOS app — now called Mic — to take full advantage of rich notifications in iOS 10. The result is an app that users might never actually open.
When iPhone users receive a notification from Mic, they simply press down and are shown a short video or other content.
“We see this as a big reduction in friction for mobile news consumption,” explained Mic’s team, in a post about the app. “With traditional news apps, you receive a notification, swipe it to open, launch the corresponding app, load the article or video and then consume.
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