Mic—the media outlet for millennials that was founded in 2011—has purchased Hyper (pictured), which curates videos and arranges them in a magazine-like layout. Think of Hyper as a video version of Flipboard.
What makes Hyper interesting is that the videos are selected by human editors. “That [editorial oversight is] something an algorithm can’t do and is extremely valuable to consumers,” Hyper co-founder Markus Gilles told The Wall Street Journal.
Mic’s goal with Hyper is to build it out as a standalone brand.
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