Extra! Extra! U.K. Newspaper ‘Metro’ Sees Fourfold Increase in Traffic From Facebook

What has the third-largest newspaper in the U.K. and the largest free newspaper in the world done to result in a fourfold increase in traffic coming from Facebook? Metro shared its Facebook strategies with the social network for a case study on its developers page.

What has the third-largest newspaper in the U.K. and the largest free newspaper in the world done to result in a fourfold increase in traffic coming from Facebook? Metro shared its Facebook strategies with the social network for a case study on its developers page.

In addition to the increased traffic from Facebook, Metro said it has seen a 37 percent leap in shared content on the social network, as well as a fivefold increase in mobile visits from Facebook.

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