Metaresolver Aims to Hit Refresh on Mobile Ad Targeting

Startup building mobile graph from scratch

Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications.

Unlike online, brands are pretty much in the dark when it comes to identifying whether a mobile user is someone they want to target. But in mobile, advertisers are typically left with either using contextual targeting or take mobile ad exchanges’ word for it when they claim to offer specific target audiences.

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