Messenger Marketing: The Next Frontier for Business Growth

Opinion: Traditional channels such as emails and SMS are vulnerable to spam

A perfect storm of market forces is leading to the emergence of messenger marketing as the next big frontier for business growth. The growth of mobile messaging, combined with the saturation of other media, is leading to the migration of both consumers and marketers to messaging applications.

Traditional channels such as emails and SMS are vulnerable to spam. Users have limited ability to control who can send them messages, leading to excessive emails, overloaded inboxes and user anxiety.

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