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Messaging across Facebook’s family of applications continues to become more intertwined, as the social network said Monday that the Messenger API (application-programming interface) was updated to support messaging on Instagram.
The updated API doesn’t quite support cross-app communications, but it does enable businesses to integrate Instagram messaging with the business apps and workflows they are already using.
Messenger From Facebook product manager Marion Boiteux said in a blog post,” Instagram is a place for emerging culture and trend creation, and discovering new brands is a valuable part of this experience.
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