Mobile Messaging App Use Is Up 203%
As younger users seek more private social media services, messaging apps Kik, Snapchat, WhatsApp and WeChat exploded in 2013.
In 2013, mobile messaging apps took the social world by storm. In fact, according to Flurry Analytics, app usage is up 115 percent, indicating a trend that more people are choosing to conduct more of their computing using a tablet or smartphone. But with their massive increase in use, it’s messaging apps that are ruling the roost.
Indeed, messaging apps like Kik, Snapchat, WhatsApp and WeChat grew 203 percent in 2013. There are several causes for the increase, chief among those is privacy.
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