Facebook Allows Duplicate Pages to Be Merged Into Official Pages

Facebook has added a new “Merge” option to the Resources tab of the Page editor. It allows Page administrators to apply to roll extra duplicate Pages they admin into their primary Page, adding the fans and check-ins of the duplicate Pages to the primary Page. Facebook has privately done some mergers of community Pages into official Pages in the past for prominent celebrities and businesses, but the option has never before been publicly available.

The merge tool will allow official Page admins easily publish content to and target with ads users who’ve Liked an accidentally created, test, or unofficial version of a businesses’ Page rather than their primary Page, helping some Pages instantly grow to their rightful size.

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