Meredith Signs Licensing Deal With Sequential Brands

Meredith will assume editorial and sales leadership over the Martha Stewart brands.

Meredith and Sequential Brands Group—which finalized its purchase of Martha Stewart Living Omnimedia earlier this month—have reached a 10-year licensing deal on the Martha Stewart brands.

As part of the new deal, Meredith will the editorial and operational teams for Martha Stewart Living and Martha Stewart Weddings and their respective websites. Meredith will continue to lead the brands’ sales and marketing departments.

“I’m confident that the Martha Stewart editorial team, along with Meredith’s leadership, will be a powerful combination that will evolve the opportunities for our invaluable content and grow the reach of our magazines for years to come,” said Martha Stewart, in an announcement.