Rewards-based mobile ad startup Kiip has signed its first major media client, Meredith Corp., as the platform expands its focus outside of gaming. The mass women's magazine publisher and broadcaster will use Kiip to offer consumer rewards like coupons or product samples on its AllRecipes Dinner Spinner and Better Homes and Gardens’ Must-Have Recipes apps.
Since launching three years ago, Kiip has become best known for its in-game rewards. But Kiip and its ilk have been threatened by Google, Facebook and Twitter, with their growing mobile ad footprint.
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