Meredith Invests in Hyperfactory
NEW YORK Broadcaster and publisher Meredith Corp. is expanding its presence in the mobile space, taking a strategic stake in The Hyperfactory.
The investment, disclosed today, is intended to enhance and expand the services and capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides brands with custom print vehicles, Web sites and various forms of online communications.
Terms were not disclosed.
Founded in 2001, privately-owned Hyperfactory has provided mobile creative initiatives for clients such as Coca-Cola, BlackBerry, L’Oreal, Vodafone, Disney and Kraft.
“Mobile
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