Meredith Invests in Hyperfactory

NEW YORK Broadcaster and publisher Meredith Corp. is expanding its presence in the mobile space, taking a strategic stake in The Hyperfactory.

The investment, disclosed today, is intended to enhance and expand the services and capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides brands with custom print vehicles, Web sites and various forms of online communications.

Terms were not disclosed.

Founded in 2001, privately-owned Hyperfactory has provided mobile creative initiatives for clients such as Coca-Cola, BlackBerry, L’Oreal, Vodafone, Disney and Kraft.

“Mobile is becoming a vital ingredient in integrated marketing campaigns, giving consumers access to brands at key decision points in the purchasing cycle for awareness, consideration and calls to action,” said Wendy Riches, evp of Meredith Publishing Group, who oversees Meredith Integrated Marketing.

Nielsen Business Media