Meredith Fills Out ‘Recipe’ Site

Recipe.com, Meredith’s recently launched effort to get a slice of the online food pie, has started filling up its recipe box.
 
The site has added several recipe partners, including The Food Channel, Tyler Florence, Vegetarian Times, Fine Cooking and Taste of the South magazines.
 
Meredith says that Recipe.com now has more than 20,000 recipes, with about half coming from its own brands like Better Homes and Gardens and Midwest Living.
 
Meredith also plans to pump up the site’s offerings in the next two weeks, introducing a new tool that will let users create a shopping list based on their recipes and find sale items on their list.
 
Recipe.com joins a number of publishing companies already competing for online home cooks, with similar-sounding sites like Reader’s Digest Association’s Allrecipes.com and Time Inc.’s Myrecipes.com.