During the past several years, Meredith has invested heavily in the food space, acquiring Every Day with Rachael Ray from Reader's Digest Association in 2011 and purchasing Allrecipes.com from RDA in early 2012.
Now, Meredith is placing a bet on the strength of the Allrecipes brand (which includes a database of over one million recipes and attracts more than 1 billion visits annually, according to the company) and the advertising boom in the epicurean set (it was one of the few bright spots in terms of ad pages in the first half of the year) by launching a print extension of the digital destination.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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