Meredith Expands Food Reach; Bonnier Gets Into TV And Mobile

Big news and big hires from two of the U.S.’s biggest magazine companies today:

Meredith Corp., publisher of Better Home & Gardens etc., purchased the EatingWell Media Group, publisher of a bi-monthly magazine called, unsurprisingly, EatingWell. Meredith expects to grow circulation from 350,000 to 500,000 by early 2012.

The CEO of EatingWell, Thomas Witschi, will become EVP and president of “women’s lifestyle” at Meredith. The rest of the company’s 40 employees will “likely” remain in Charlotte, Vt., where the magazine was based, the WSJ reports.

The magazine will grow “by leaps and bounds” now that Meredith owns it, EatingWell said on its official twitter feed.

Meanwhile, Bonnier Corp, which publishes Field & Stream, Popular Science, and more, has hired a Chief Brand Development Officer, a new position at Bonnier, from Source Interlink. Sean Holzman, formerly president of the enterprise division at Source Interlink, will be charged with bringing Bonnier’s 50 brands to new projects and platforms, including mobile, video, and TV. “There’s huge potential to actively develop seamless licensing programs for the Bonnier brands and keep them at the forefront of emerging platforms,” Holzman said in a statement.