Meredith Corp. has made a big bet on digital, and now it’s hired an industry vet to take advantage of it. Carolyn Bekkedahl was named senior vp of digital sales, a new position for Allrecipes.com, the giant food site that Meredith bought from Reader’s Digest Association earlier in the year; and the rest of the Meredith Women’s Network.
Like other print-based publishers, Meredith has posted strong digital growth as its traditional business struggles. In the quarter ended June 30, ad revenues in its magazine group would have declined 3 percent if not for effects of recent acquisitions, while digital ad revenues doubled.
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